Ways To Fix Online Reputation For Businesses And Individuals

The Internet was once just a simple communication tool that has enabled people from all over the world to connect with each other easily. In recent years, however, more and more companies and individuals are using online services for business. You can now find a job or hire a new employee online, and you can buy or sell wares through secure websites as well. In addition to all these, people have also turned to the Internet to share or find information about products or companies through product review sites, forums, social networking channels, or personal blogs and websites.

Online reviews are a great way for corporate entities to get free publicity. However, there is no way to guarantee that customers will give you good reviews; every so often a disgruntled consumer is bound to write a negative review about you. What’s even more alarming about online reviews is that they can be done anonymously; as such, desperate competitors and other malicious individuals can write scathingly bad comments about a company or a person – and worse, these reviews may not necessarily be true.

As such, companies and people who are not vigilant may suffer attacks on their reputation; in some cases, the damage can be so bad that it can force them out of business. However, affected groups need not feel hopeless because there are several ways to fix online reputation that has been damaged by negative reviews.

One of the most effective ways to do so is to keep negative information out of sight of Internet users. This can be done via search engine optimization or SEO. SEO, simply put, is a technique that helps optimize search keywords to show your preferred results. In reputation management, this means that positive information will show up on search results pages when people search for a certain term.

Keyword selection and link building are important aspects of SEO. It’s important to determine the keywords that lead to negative reviews so that you can focus your campaign on these. Link building, on the other hand, can be done through a variety of methods, such as article marketing, press releases and videos. Articles help provide backlinks that can boost a company’s own website in the search results and they can also serve as a source of positive information about the company themselves. The best articles for reputation management include useful items, such as instructional guides and how-tos, as well as genuine reviews from users.

Videos and press releases, on the other hand, are also very good sources of backlinks. They have massive potential for viral marketing and are almost always given high rankings in search results. Valuable and truly informational materials, such as relevant articles, news and videos, are a sure-fire way to dominate search pages and push negative reviews out of view.

The Top Apps, Software and Online Services for Organizing Your Mind

A lot of us blame technology for the constant stress that we’re under and for the fact that we feel constantly so wired. We’re continuously bombarded by notifications and messages and we seem to spend half our time looking at screens – is it any wonder so many of us are burned out?

But just as guns don’t kill people – people do, so is it true that apps don’t make you tired – you do.

The key is just to use the right technology. Actually, there are plenty of apps out there that can help you to feel less stressed and that can reduce that information overload. Likewise, there are also a number of online services that can do the same. Let’s take a look at a few of them.

Headspace

Headspace is an app that can teach you how to practice mindfulness meditation. The app does cost money if you intend to keep using it but the first few sessions are free and provide a great introduction.

Fabulous

Fabulous is a beautifully designed app for Android that can help you to take on new habits and routines and that will guide you through your goals and objectives. It makes setting new challenges for yourself fun and encourages you with motivation and tips along the way.

Standing Orders

Here’s a great way to use technology to make your life easier – set up some standing orders with online services. There are actually tons of companies that now offer there services on an automated recurring business:

  • Clothes companies that send you a new outfit every month
  • Supermarkets that let you have your weekly shop delivered to you
  • Diet companies that send ready made meals/ingredients to you on a daily basis
  • Flower shops that send flowers to someone on their birthday every year

Consider if something like this could help!

Virtual Assistant

A virtual assistant is an assistant that works for you via the web. They tend to be based in India and are very affordable but their services cover anything that can be done online. That could mean doing research for your work, or it could mean helping you organize a holiday!

Todoist

Todoist is a great ‘to-do list’ app that lets you set to do lists and then receive notifications and reminders about them.

Google Calendar

Any calendar app can be a great way to check your availability and to avoid over booking yourself. It syncs with other apps and even lets you share your schedule with others too.

Online Video For Business – 3 Reasons Your Company Should Implement in 2010

The Internet started as a text-only medium of communication with largely bulletin boards and eventually e-mail. It progressed to be a more interactive experience and expanded into millions of homes, beyond college campuses and technology institutes. Websites started including pictures, navigation, music, and other enhancements to appeal to viewers. By the end of the 1990s, Internet sites still relied mostly on pictures and sleek navigation to appeal to users. As YouTube skyrocketed in popularity, the integration of online video to professional Websites started to become more common place. Now, offering a Website with only pictures is like running a rental store with only silent movies; Web users and customers expect a more interactive experience, complete with videos of products, services, or people. Websites that include videos offer users more detailed information about products and services, give businesses an opportunity to control the way information is delivered, and increase the conversion rate of visitors to customers.

Captivate Your Audience and Capture Your Customer

One of the great advantages as a Web user to Websites with videos is the ability to see in more detail what one is buying before the purchase, or to learn more about a service before inquiring further. Before purchasing a movie ticket, viewers usually watch a trailer for the movie, showing them more about what they are paying to see. With an apartment complex or hotel, rather than just see lifeless still photos, videos allow people to see the community closer to the way they would actually see it if they were to visit in person, though inevitably somewhat idealized. Seeing people enjoying amenities through a web video is a lot more interesting than seeing pictures, though, because pictures are less capable of capturing the human element or evoking emotion. Another great benefit is seeing a product demonstration video about how a technology product actually works, step by step, so that the potential customer can see how easy it is to use, allaying fears about it being overly complicated or too technical to setup properly. A long, detailed text page with a few pictures about how the product works is a nice addition to video, but not a substitute. Unlike a site with just numerous navigational sections, pictures, and text, a video allows a business to control the way information is given to potential customers.

Better Control of Your Message

On an old Website, the only way to display information was in a logical fashion where the business hopes that visitors click around the site in some sort of sequential order. If a person clicks through the pricing section first, without seeing what the product does, or what services are offered, they may just close the site and go elsewhere. But if they have a video they can see on the home page about what a great product or service the business is offering, they will be less surprised when they see the price. Whereas with a standard Website, the visitor clicks around at will without having much direction, a prominent video on the home page gives them a starting point before looking for more information. It allows the business to control the way the information in the web video is displayed and how it is presented, giving back some control while at the same time giving the site visitor a lot more information that is helpful for their decision-making process as well, which makes them more likely to purchase a product or service from the business.

Improve Sales Conversions

While tracking of such statistics across a broad swath of the Internet is difficult, numerous sites have attested to Web videos converting visitors to clients at a much greater rate than sites with just text and pictures. One of the more well-published studies, by FindLaw (LawyerMarketing.com), indicated that visitors go to an average of 4.8 Websites to find an attorney, but when lawyers added video to their sites, the number dropped to 1.8. In other words, the presence of online video made visitors likely to select a lawyer much more quickly. The Discovery Channel Store did an independent study when the company added video to their e-commerce store and experienced an increase of 78% in sales when customers viewed the product video. A company called iAds integrated their video ads for Tandberg Video Systems, which had a conversion rate of 0.75 to 1.00 percent, but with videos the conversion increased to between 1.5 and 3.0 percent. Numerous such stories are available and there is no doubt that offering video on Websites helps businesses compete more effectively and gain more customers.

With the advance in broadband Internet connections and the high penetration such technology has seen in recent years, most customers have access either at home or at work to high-speed Internet, allowing them to view online videos that give them more information about products and services, help them make decisions with greater confidence, and give businesses greater tools to demonstrate what they offer. In the years to come, companies from all industries and across the Internet will be adding videos to compete more effectively and market themselves with greater confidence. The companies that adopt last will be losing business to companies that have cutting edge videos and quality products or services to offer. Ultimately, the reputation of a company and the products or services they offer will still remain the long-term key to success, but marketing remains an important part of any company’s ability to attract new customers. The professionalism and class of the videos offered online will be the key to competing effectively for years to come.

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